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Boost Visitation Using the Power of Video: An Overview of Destination Marketing in Appalachia

Are you a destination marketing organization looking to improve your marketing strategy? In today’s world, where digital marketing is becoming increasingly important, video has emerged as a powerful tool for promoting visitation to your area. If you’re looking to showcase the natural beauty, cultural heritage, and unique experiences that your destination in Appalachia has to offer, it’s time to embrace the power of video marketing. Below is a brief overview of how you can use videos to boost your tourism in your destination.

Know your target audience

Before creating a video, it’s important to know who your target audience is and what they’re looking for. Consider the age groups, interests, and expectations of your potential visitors. Once you’ve identified your target market, tailor your video content accordingly. Create videos that highlight key tourist attractions, experiences, and activities that resonate with them.

Showcase Your Unique Area

Appalachia is known for its scenic beauty, natural wonders, and traditional culture. Use videos to showcase these unique attributes and give potential visitors a glimpse of what they can expect. With a custom, targeted video series, you can immerse travelers with stunning landscapes, authentic local cuisines, and the unique traditions of Appalachia.

Highlight the Experiences

One of the main reasons people travel is to create memories and experiences. With videos, you can showcase the most exciting, memorable, and engaging experiences that your destination offers. Highlight the authentic cultural experiences, adventure activities, and local communities. Make your video inspiring and authentic and be sure to include the flavor of what makes your destination unique.

Keep it Short and Entertaining

With so much content online, people have a short attention span. So, when creating destination marketing videos, keep it short and sweet. The ideal length of an overview video is around 2 minutes, with shorter videos and reels under a minute to highlight targeted attractions around your destination. The goal should be to inform and entertain.

Optimize for Social Media

Once you’ve created a video series, it’s time to promote your destination across different channels. Social media platforms like Facebook, Instagram, and TikTok are great platforms to promote your video content. Remember, it comes back to knowing your target audience and where they spend their time online. Optimize your videos by adding captions, hashtags, and descriptions. Share your videos across multiple platforms to reach a broader audience, and create a budget for paid advertising.

Partner with a Professional Video Production Team that Specializes in Destination Marketing

While it’s certainly possible to create your own video content, working with a professional video production team can help to ensure that your video content stands out. A professional video company will be able to help you craft a compelling story, create a high-quality video, and ensure that it is optimized for maximum impact. Mountainwater Films specializes in producing destination marketing around the Appalachian region. Contact us today to begin your destination video marketing strategy!


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