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Asheville’s Comeback: A Story of Resilience, Community, and Revival

Updated: May 9

A Three-Part Video Series with Explore Asheville

When a place as special as Asheville faces adversity, one thing is certain, this community comes together. After Hurricane Helene left its mark on the region, the heart of Asheville never wavered. Small businesses reopened, local makers got back to work, and the mountains stood strong as ever.

At Mountainwater Films, we believe that storytelling has the power to capture moments of resilience and renewal in a way that inspires, connects, and moves people to action. We partnered with Explore Asheville to create a three-part video series documenting Asheville’s comeback, told by the unique perspectives of Jessie Dean of Asheville Tea Company, Dexter Hazel (general manager of the Moxy Hotel), and Chase Pickering of Biltmore.


Part I: Helene



Part II: Recovery



Part III: Revival



The videos aired nationally on the Tennis Channel during the live broadcast of Stars Servin' Up Love, a celebrity tennis fundraiser event on February 2, 2025. Want to help contribute to the rebuilding efforts of Asheville? Donate to the Always Asheville Fund.

Mountainwater Films is helping Western NC communities rebuild through authentic storytelling. Learn more about our recovery work.

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Mountainwater Films is a destination filmmaking video production company based in Asheville, NC, serving DMOs, TDAs, CVBs, nonprofits, and mission-driven businesses & organizations across Appalachia, Western North Carolina, and beyond.

We specialize in destination marketing video production, documentary storytelling, brand films, and tourism content strategy guided by our

H.O.P.E. framework: Heritage, Outdoors, People, and Economies. Our work connects communities with aligned visitors who seek authentic

experiences and contribute to the local economies that sustain them.

We create brand films for mission-driven organizations and businesses that tell the honest story behind the work, the purpose, and the people.

If you are looking for a destination marketing video company that understands Appalachia from the inside out, we would love to hear from you.

Schedule a free creative session today!

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